3D, Advertising
WARNERBROS

The Brief

Warner Bros. Entertainment Inc. is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in California.

Mad Max: Fury Road, is a film set in a post-apocalyptic wasteland. Max, a drifter and survivor, unwillingly joins Imperator Furiosa, a rebel warrior, in a quest to overthrow a tyrant who controls the land’s water supply.
The brief was to create a key visual that would act as teaser poster for the film.

Challenges & Solution

The challenge was to create a concept that used custom made assets as an alternative option that did not feature stills from the film. The 2015 version of the film; “Fury Road” was directed by George Miller and although this concept did not make the final cut, it is still an interesting idea as the skull motif represents the main antagonist in the film; “Immortan Joe”.

Technical Process

The skull and text were created with ZBrush and then rendered in 3DS Max with Redshift.
The final compositing was completed in Photoshop.

Deliverables

Key Visual

Skills Used

3D Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Compositing & Retouching

Deployment

Television Commercials (UK & Ireland)
Website
Web Banners
Out Of Home
Retail
National Print

Software Used

3DS Max
Redshift
Photoshop

My Role

Art Direction
Graphic Design
Technical Artist

NEXT PROJECT
UI/ UX Design
SUPERDRUG