Superdrug Website
Superdrug Stores plc is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by A.S. Watson Ltd which is part of the A.S. Watson Group.
The brief was to completely redesign the website from scratch. In co-ordination with a UX team I brought the wireframes to life with the task of injecting a modern style to the site and ensuring a smooth user experience.
UI Design
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Home Page Designs
Take a look at some of the home page designs below.
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Mobile Ready
The site had to be responsive and mobile ready and where possible try to adhere to some of my favourite go-to UI/UX principles.
Blend useful and intuitive experiences
Make user interfaces invisible
Cut out the clutter
Navigation should be simple, yet discoverable
Build for one handed operation
Thoughtful and timely notifications
Incorporate security and trustworthiness
Personalise the experience
Delight with animations and micro-interactions
Echo core interactions
Engage gradually
Hide show passwords
Deliverables
User Interface Designs
Skills Used
Graphic Design
UI Theory
Deployment
Website
Web Banners
Software Used
Illustrator
Photoshop
My Role
Strategy
Art Direction
Graphic Design