Emirates Infinite Possibilities
Emirates ambition was to translate their “Hello Tomorrow” brand positioning from a travel choice and mover of people to a lifestyle choice, connecting people to opportunities and improving quality of life globally.
Emirates Interactive Stand / ITB Berlin
The three-storey structure, which took eight months to create, aims to bring the brand’s Hello Tomorrow proposition to life. The ground floor features virtual reality (VR) headsets, which delegates can put on to experience flying with Emirates first class, or embark on a behind-the-scenes tour of the Emirates-sponsored Arsenal Football Club.
The area also showcases elements of Emirates’ on-board offering, such as its first class suite, A380 shower spa, lounge bar and new Boeing 777 business class seats, and it features a series of interactive screens. Meeting and hospitality areas can be found on the second floor, meanwhile the stand’s top storey is reserved for VIP guests, and it features a majlis area – or place of sitting – which offers delegates a chance to relax away from the bustle of the event.
Stand Design
“Our on screen experiences take guests through interactive journeys bringing to life the experience of flying first class,”
ROB SHARP – MD | PULSE GROUP
Design Requirements
My task was to design the user interface for the touch screen devices throughout the exhibition. Some of which you can see in the visuals above. The system included an interactive booking application, a live flight tracking map and other entertainment features that include a Virtual Reality tour, videos and general product information.
Booking System
The exhibition stand contained meeting rooms that could be booked in advance.
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Booking System CMS
The booking system had to contain a CMS to manage all of the data shown above.
This was totally custom built from scratch.
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Route Map
The route map was connected to Emirates Flight Tracking system with real time data being displayed.
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First Class Experience
The touch screens also contained a preview of Emirates Onboard Entertainment System.
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Deliverables
User Interface Designs
Skills Used
Art Direction
Graphic Design
Photo Retouching
Deployment
Event Exhibition
Software Used
Illustrator
Photoshop
My Role
Art Direction
Senior Designer