City of Lights, City of Champions
Get ready for an exhilarating journey into the heart of sportsmanship and triumph – the Paris 2024 Olympic Games! In 2024, the world’s gaze will be fixed upon the City of Lights, as it transforms into the ultimate stage for athletic greatness. From the iconic Stade de France to the vibrant Parc des Princes, Paris will host a myriad of events, each promising unparalleled excitement and nail-biting competition.
Athletes from every corner of the globe will converge to showcase their prowess in a dazzling array of sports, from the lightning-fast sprints of Athletics to the mesmerizing routines of Gymnastics. Feel the adrenaline rush as swimmers break records in the Aquatics Center, and experience the teamwork and skill of basketball and soccer at their zenith.
The Paris 2024 Olympics are more than a mere event; they are a celebration of human achievement, resilience, and unity. As the world unites in the spirit of friendly competition, witness history being made on the grandest stage. Paris, with its timeless charm, will add an extra layer of magic to this global extravaganza. Join us as we embark on this unforgettable journey, celebrating excellence, sportsmanship, and the pursuit of Olympic glory.
Paris 2024 – where dreams become reality.
The Brief
The Paris 2024 Olympics Advertising Campaign aims to create a vibrant, engaging, and inclusive digital presence through social media platforms while simultaneously maximizing the impact of traditional poster displays. The campaign will capitalize on the global enthusiasm surrounding the Olympics, emphasizing the thrill of athletic achievement, the rich cultural backdrop of Paris, and the unifying spirit of the Games.
Target Audience:
The primary target audience includes sports enthusiasts, millennials, and families who engage with social media regularly. Secondary audiences comprise global travelers, culture enthusiasts, and individuals passionate about international events.
Campaign Objectives:
- Generate Buzz and Anticipation:
- Promote Ticket Sales:
- Emphasize Cultural Richness:
- Foster Engagement:
Social Media Strategy
- Visual Storytelling:
- Leverage Instagram and Pinterest to tell visual stories of athletes’ journeys, behind-the-scenes moments, and iconic Parisian landscapes.
- Create short, impactful videos for platforms like TikTok to capture the attention of a younger demographic.
- Countdown Campaign:
- Launch a countdown series on Twitter and Facebook, building anticipation through daily updates on featured athletes, events, and Parisian highlights.
- Utilize Instagram Stories for dynamic countdown visuals, engaging followers with daily trivia and facts.
- Influencer Collaborations:
- Partner with sports influencers and travel bloggers to generate organic content that showcases the excitement around the Olympics.
- Encourage influencers to share exclusive behind-the-scenes experiences and promote ticket sales.
- User-Generated Content:
- Initiate hashtag campaigns across platforms, encouraging users to share their Olympic-themed content.
- Curate the best user-generated content and showcase it on official social media channels and posters.
Deliverables
Key Visuals
Branding
Posters
Socials
Animations
Skills Used
AI Prompt Engineering
3DS Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Compositing & Retouching
Software Used
3DS Max
Vray
After Effects
Photoshop
Mid Journey
My Role
Art Direction
Graphic Design
Technical Artist