Vuse

Vuse, launched in 2013 by R.J. Reynolds and now owned by British American Tobacco (BAT), is a leading global vaping brand. Originally known as Vype, it rebranded to Vuse in 2021 to unify its offerings. Designed as a less harmful alternative for adult smokers, Vuse combines innovative technology with sustainability, becoming the world’s first global carbon-neutral vape brand. Its purpose is to provide a satisfying vaping experience backed by scientific research and a commitment to environmental responsibility.

Project

UI/UX Design

The Brief

Create an engaging and immersive NFT marketplace website for Vuse, a leading vendor of vaping products. The website should serve as a platform for showcasing and selling unique digital assets related to the vaping culture, including artwork, collectibles, and virtual experiences. Primarily young adults aged 18-35, particularly those interested in vaping culture, digital art, and cryptocurrency. The audience is tech-savvy, trend-conscious, and seeks exclusive and novel experiences.

The Solution

My solution was to design an immersive NFT marketplace that blended Vuse’s sleek brand identity with the dynamic aesthetics of vaping culture. I created a visually striking, user-friendly platform tailored to young, tech-savvy adults, integrating Web3 functionality for seamless crypto transactions. The site featured exclusive digital art, limited-edition collectibles, and virtual experiences. By fostering community engagement and emphasizing uniqueness and innovation, the platform positioned Vuse at the intersection of vaping lifestyle and cutting-edge digital culture.