SFT
Success Fund Trader (SFT) was founded with the mission to empower aspiring and professional traders by providing a platform to prove and improve their skills in real-market conditions. Established by a team of seasoned finance and tech experts, SFT bridges the gap between passion for trading and professional opportunity. The company offers funded accounts, performance-based challenges, and tools for growth, catering to individuals and institutions alike. Whether you're a beginner exploring financial markets or a company training talent, SFT creates a competitive yet supportive environment where strategy, discipline, and ambition are rewarded with real funding and tangible career progression.
The Brief
The brief was to develop a strong and distinctive brand identity for Success Fund Trader, a platform targeting ambitious individual traders and institutions running trading competitions. The goal was to create a bold, energetic visual presence that sets SFT apart from competitors like FTMO and TopTierTrader. The brand needed to reflect strength, focus, and high-stakes performance, using a gorilla as the central symbol. Deliverables included a complete visual identity: logo, typography, mood board, color palette, and website design direction. Key colors were bright pink and emerald green, with typography styles ranging from bold and angular to sophisticated script for flexibility and impact.
The Solution
To answer the brief, I developed a cohesive and impactful brand identity centered around a gorilla symbol, representing power, strategy, and intensity in the trading world. I used a bold color palette of bright pink and emerald green to convey excitement and growth, setting the tone for a high-energy visual experience. The logo combined aggressive iconography with strong, angular typography, supported by a secondary script font for contrast and modernity. Mood boards featured high-stakes trading scenes and dynamic imagery. The website design emphasized clarity, action, and competitiveness, positioning Success Fund Trader as a fearless, standout brand in the funding challenge space.
Brand Avatar
Using a gorilla as a brand avatar symbolizes strength, dominance, and strategic thinking—key traits in the trading world. Its commanding presence evokes power and resilience, while its intelligence reflects calculated decision-making. The gorilla adds personality, emotional impact, and instant recognition, making it a memorable and meaningful symbol for Success Fund Trader.
Ross created a striking and powerful brand for us.
We were very impressed with the results.
GILLES BARRE - CO-FOUNDER | SFT
Twitter Campaign
The Twitter campaign focused on quick, high-impact content to engage traders in real-time. Using bold headlines, market memes, and challenge updates, we built excitement around SFT’s funded programs. Polls, live tweets during market hours, and motivational quotes with gorilla imagery drove shares, sparked conversation, and reinforced the brand’s fearless persona.
Website
The website funnel page was designed for clarity and conversion, guiding users from curiosity to commitment. Featuring bold headlines, dynamic visuals, and a clear value proposition, it explained the SFT challenge in simple steps. Strategic CTAs, trust badges, and testimonials built credibility, driving users to register and begin their funded journey.
Discarded Concepts
Several logo concepts were discarded, including abstract flame shapes and minimal candlestick icons, which lacked the bold impact desired. A monogram-style “SFT” design was also set aside for being too corporate.
Output
Logo Design
Social Media Posts
Brand Avatar
Logo Sting
Website Design
My Role
Art Director
Graphic Designer
Brand Designer
Website Designer
Technical Artist
Deployed
Website
Mobile App
Social Media
Skills
Logo Design
Animation
Graphic Design
Compositing
Prompt Engineering
Drawing
Software
After Effects
Photoshop
Illustrator
Midjourney
Duration
4
weeks
