Sea Force
Sea Force is a children's card game developed in 2024 by Bright Bean Toys. Designed for 2–6 players aged 8 and up, it combines strategic gameplay with vibrant, ocean-themed visuals. The game features 12 unique sea creature character cards and 10 action cards that influence game strategy. Each card is illustrated in a fun, Disney-like 3D style, with a color-coded stat system for easy understanding. The compact rulebook matches the card size, fitting neatly within the bright, eye-catching packaging. Sea Force aims to engage children in imaginative, screen-free play while developing their strategic thinking skills.
The Brief
The brief was to create all visual assets for Sea Force, a strategy-based card game for children aged 8 and up, for 2–6 players. Deliverables included: a logo based on a sea creature, 12 illustrated character cards, and 10 illustrated action cards in a layout similar to Pokémon. The task was to create front and back card templates, a visually engaging rulebook, and eye-catching packaging suitable for retail. All designs needed to reflect an underwater adventure theme, appeal to kids, and support easy gameplay. The final assets were to be prepared for print and digital use.
The Solution
My solution was to create a bold, playful logo featuring a dolphin inside a military-style shield, using dark and bright blue tones to reflect the game's underwater theme. The characters were designed in a fun, Disney-like 3D style to appeal to kids aged 8 and up. I designed 12 vibrant character cards and 10 action cards, using a bright, colourful palette and a custom colour-coded stat system for easy gameplay. The card templates followed a familiar layout inspired by Pokémon. The rulebook matched the card size to fit perfectly inside the box, which I designed to be compact and eye-catching.
Card Design
The Sea Force card design is bold, colorful, and kid-friendly, with playful 3D character illustrations that brings the game to life. The layout is clean and easy to read, featuring a name banner, illustrated background, and rounded card corners. Game stats—Attack, Defence, and Health—are color-coded for quick reference. The character description is educational and fun, promoting creativity. Vibrant border colours reflect each character’s personality, helping to make the card visually distinctive and highly engaging for young players.
Packaging Design
The packaging for Sea Force is bright, compact, and designed to stand out on shelves. Featuring the dolphin logo and bold ocean colours, it securely holds all cards and the rulebook, making it perfect for travel and easy storage.
Marketing Visuals
Marketing visuals were designed to be bold, eye-catching, and consistent with the game’s playful tone. They were optimized for use across multiple platforms, including Amazon and the client’s website, ensuring strong visual impact and brand recognition wherever they appeared.
Rule Book
The Sea Force rulebook is an A6 mini brochure designed for young players. It features beautiful, full-colour illustrations and simple, easy-to-follow instructions. Clear diagrams and playful visuals guide kids through setup and gameplay, making learning the game fun, accessible, and visually engaging right from the first play.
Output
Key Visuals
Logo Design
Character Designs
Card Game Design
Packaging Design
My Role
Art Director
Graphic Designer
Technical Artist
Deployed
Website
Mobile App
Social Media
In Store
Amazon
Skills
3D Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Compositing
Drawing
Software
3DS Max
Vray
Substance Painter
Photoshop
Illustrator
Duration
2 weeks
