Outpour 2024 Conference
Outpour is a 100% volunteer led ministry that is spearheaded by a number of key leaders from across the Greater Toronto Area who have committed to volunteer their time to fulfil the mission of Outpour. The link to their community site is shown below.
www.outpour.ca
The Brief
Project Overview:
The client wanted a logo and associated creative assets embodying the theme “Rooted,” resonating with young adults transitioning to university and early careers, along with Christian leaders. The aim is to inspire reflection on faith and foster connections among attendees.
Target Audience:
Young adults, college students, and Christian leaders navigating transitions. Messaging should engage, inspire, and support individuals in this pivotal stage.
Project Scope:
Needed assets include a logo featuring “Rooted,” colour variations, and file formats. A complementary colour palette and optional icons were also required. A variety of animations were also required.
Design Objectives:
Emphasize deepening faith and spiritual growth. The design should convey simplicity and clarity in addressing inherited versus personal belief and building spiritual disciplines.
Key Messages:
Foster authentic faith and spiritual disciplines without over-complication.
Design Inspiration:
Reflect earthy tones and a serene, contemplative atmosphere, resonating with the audience’s desire for growth and connection. “Cottagecore” was a theme the client was keen to investigate.
The Solution
Using the “Cottagecore” as the basis for the design style I created a large tree of life full of multi-coloured flowers that represented the diversity and enlightenment that the client wanted. I wanted the tree to be surrounded by a beautiful summer landscape with water and light cascades. The client also wanted the word “rooted” to be a prominent feature so I designed the visual in such a way that the scene could be viewed as a cross-section and the text would be situated underneath the tree with the roots growing in to it. Adding to this theme I introduced birds, deer, and a fox to fully enrich the key visual.
The client also required 4 versions of the key visual to demonstrate the tree growing. These posters would be used at various staging points in the conference. These can be seen below.
Tree of Life
It was necessary to create a customized tree that followed my original art direction so I used Speed Tree to design it exactly how I wanted. I created custom leaf and flower meshes with a unique root design that accommodate the text in the final design. The mesh was imported in to 3ds Max, rendered with VRay and then composited in Photoshop.
The turn table of the final tree can be seen below. This render only shows the roots, trunk and branches with a default shader as to show the complexity of the underlying structure.
Ross is a consummate professional and amazingly gifted graphic designer. Nailed the concept right out the gate. Will be using him for future projects.
PAUL YOON – CO-FOUNDER & EXECUTIVE DIRECTOR | OUTPOUR
Animations
Various animations were required for the different functions of the conference. Ranging from a logo sting to lower thirds name plates to a reverse poem animation. It was necessary to create an animation style in the theme of “Cottagecore” and then execute the various animation tasks accordingly.
These animations can be seen below.
Bumpers
I created an ink-style transition for the guest speaker quotes which you can see above. Below is a selection of images that were created with MidJourney for the backgrounds. It was more efficient to use AI to generate the images rather that spending hours searching through stock libraries as they were limited in their collections and the client wanted something very specific that the stock libraries did not have.
Lower Third Names
I also created animations for the guest speaker names that would be used as lower third inserts. I created them in the “Cottagecore” theme and these can be seen below.
Logo Sting
The client also wanted a loop-able logo sting that was based on a water theme. This can be seen below.
Deliverables
Key Visuals
Branding
Posters
Animations
Skills Used
AI Prompt Engineering
3DS Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Compositing & Retouching
Software Used
3DS Max
Vray
Speed Tree
Phoenix FD
After Effects
Photoshop
Mid Journey
My Role
Art Direction
Graphic Design
Technical Artist