Ladbrokes
5-A-Side Branding
Ladbrokes Coral is a British gambling company founded in 1886. Its products offering includes sports betting, online casino, online poker, and online bingo.
5-A-Side was introduced as one of Ladbrokes flagship gaming products where customers can pick their formation, players, stats, and put it all together into a bet builder style wager.
It was my role as Senior Art Director to determine the key concept for the product, deliver the key visuals and branding as well as assist in creating all of the deliverables. The final imagery needed to be football focused with strong Ladbrokes branding and communicate that there were a maximum of 5 accumulator bets to be made.
