Corgi In Space

Crypto Game & Branding

The Brief

BRAND DEVELOPMENT
The brand identity for “Corgi In Space” revolves around a playful, adventurous theme. The central character, a charming Corgi astronaut, embodies excitement and discovery. The colour palette should be vibrant and futuristic, incorporating cosmic blues, greens, purples and Corgi-inspired browns and oranges. The tone of voice should be friendly, enthusiastic, and encouraging, reflecting the game’s accessible and enjoyable nature.

UI DEVELOPMENT
The UI must be intuitive and engaging, emphasizing ease of use on the mobile Telegram platform. Key elements include a responsive tapping mechanism, clear visual indicators for coin collection, and seamless integration with crypto wallets. Design should prioritize user enjoyment, featuring dynamic animations, playful sound effects, and a clean, space-themed aesthetic to enhance the gaming experience.

The Logo

The logo design for “Corgi In Space” encapsulates the playful and adventurous nature of the game. It should be visually striking and memorable, incorporating elements like the Corgi astronaut and space motifs. The logo must be versatile, easily recognizable, and consistent with the overall brand identity.

Character Design

Character design in “Corgi In Space” centres on the endearing Corgi astronaut. This charming character embodies adventure and fun, with detailed animations and expressions that enhance user engagement. The Corgi’s design should be appealing and relatable, drawing players into the whimsical space-themed narrative.

Branding

“Corgi In Space” branding revolves around creating a memorable and engaging identity. By leveraging a playful and adventurous theme, the branding strategy emphasizes vibrant colors, a friendly tone, and a cohesive visual style to resonate with users and establish a strong presence in the play-to-earn mobile game market. Modern fonts and typography will be utilized to ensure readability and add a contemporary touch. The use of both 2D and 3D icons will enhance the visual appeal, providing depth and variety to the game’s aesthetic. These elements work together to create a dynamic and captivating brand identity.

Key Visuals

Key visuals for “Corgi In Space” serve as the cornerstone of its promotional and in-game aesthetic. These visuals should capture the essence of the game’s adventurous spirit and vibrant energy, using dynamic compositions and bold colors to attract and engage users, effectively conveying the game’s unique charm.

App UI Design

The app design for “Corgi In Space” focuses on user-friendly navigation and seamless gameplay on the Telegram platform. Prioritizing a responsive and intuitive interface, the design ensures users can effortlessly tap to earn coins, integrating engaging elements and vibrant visuals for an immersive gaming experience.

Game Backgrounds

Game backgrounds in “Corgi In Space” transport players to a vibrant and imaginative universe. These backgrounds should be rich in detail, featuring cosmic landscapes, starry skies, and futuristic elements that create an immersive environment. The design aims to enhance the overall gaming experience by complementing the playful and adventurous theme.

Logo Animation

I created one animation for marketing assets. This can be seen below.

Deliverables

Logo Design
Branding
Key Visuals
App UI
Game UI
Animation

My Role

Art Director
Graphic Designer
Brand Designer
UI/UX Designer

Deployment

Website
Telegram

Skills Used

Art Direction
Graphic Design
Compositing & Retouching
Motion Design
UI/UX

Software Used

Illustrator
Photoshop
After Effects

Duration

1 Week