3D Visualisation
BUGATTI

The Bugatti Vision Gran Turismo is a concept designed by Bugatti and was unveiled at the 2015 Frankfurt Motor Show. The vehicle’s design is based on the winner of the 24 Hour Le Mans, the Type 57C Tank.

FINAL KEY VISUAL

The Brief

The brief was to model the car from scratch in 3D and create a series of key visuals that could be used in a variety of promotional collateral using “nature” as a theme to compliment the vehicle’s beautiful design.

Challenges & Solution

Without the use of custom photography for the backgrounds I had to rely on stock libraries. This involved exhaustive searches to find the right shots to satisfy the clients requirements.

Some environments had to be completely built in 3D such as the forest scene. Other scenes like the lake scene – the background mountains were composited together with the lake which was created with Phoenix FD and Max.

FINAL KEY VISUAL

Technical Process

The vehicle was modelled in 3DS Max with a sub-D workflow. The environments were a combination of CGI and matte painting techniques. Phoenix FD was used for fluid dynamics and Forest Pack for scattering.

3D MODEL IN 3DS MAX

Only one Vision Gran Turismo exists.
The car has an estimated value of 18 Million US Dollars.

FINAL KEY VISUAL

Deliverables

Key Visuals

Skills Used

3D Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Fluid Dynamics Simulation
Compositing & Retouching

Deployment

Internal Communications
Website

Software Used

3DS Max
VRay
Forest Pack Pro
Phoenix FD
Photoshop

My Role

Art Direction
Matte Painting
Technical Artist

FINAL KEY VISUAL

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3D & Advertising Concept
ADIDAS