Adidas

Event Advertising

Adidas is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Adidas is a global leader in the sporting goods industry, known for designing and manufacturing innovative athletic footwear, apparel, and accessories. With a deep-rooted passion for sport and a commitment to performance, Adidas empowers athletes of all levels to reach their potential.

The Brief

Create an key visual for Adidas’ upcoming event, “Art In Motion”—a celebration of the intersection between sport, technology, and creativity. The design should feel dynamic, modern, and bold, capturing the energy of movement and innovation. Incorporate Adidas branding, event details, and booking info via EVNTPlana. The key visual must stand out in a crowded space and inspire curiosity and excitement. Visuals should reflect both high-performance sports culture and cutting-edge artistic expression.

The Solution

To bring the creative brief to life, I developed a series of key visuals that seamlessly blend creativity, technology, and innovation. These visuals center around a futuristic android character, symbolizing the fusion of human expression and advanced performance. The android is depicted in dynamic motion, engaging in a variety of athletic and artistic actions. Each visual is paired with a timeless quote from a renowned artist, reinforcing the theme and connecting past artistic vision with the future of sport.

Research

Visual references from films like Alita: Battle Angel provided early inspiration, helping to define the character’s futuristic aesthetic. The mood board imagery further clarified the creative direction, giving the client a strong sense of the intended style and tone. Alongside these references, I included preliminary sketches to explore character poses and ensure they would integrate effectively into the final key visuals.

Tree of Life

It was necessary to create a customized tree that followed my original art direction so I used Speed Tree to design it exactly how I wanted. I created custom leaf and flower meshes with a unique root design that accommodate the text in the final design. The mesh was imported in to 3ds Max, rendered with VRay and then composited in Photoshop.

The turn table of the final tree can be seen below. This render only shows the roots, trunk and branches with a default shader as to show the complexity of the underlying structure.

Ross is a consummate professional and amazingly gifted graphic designer. Nailed the concept right out the gate. Will be using him for future projects.
PAUL YOON – CO-FOUNDER & EXECUTIVE DIRECTOR | OUTPOUR

Animations

Various animations were required for the different functions of the conference. Ranging from a logo sting to lower thirds name plates to a reverse poem animation. It was necessary to create an animation style in the theme of “Cottagecore” and then execute the various animation tasks accordingly.

These animations can be seen below.

Bumpers

I created an ink-style transition for the guest speaker quotes which you can see above. Below is a selection of images that were created with MidJourney for the backgrounds. It was more efficient to use AI to generate the images rather that spending hours searching through stock libraries as they were limited in their collections and the client wanted something very specific that the stock libraries did not have.

Lower Third Names

I also created animations for the guest speaker names that would be used as lower third inserts. I created them in the “Cottagecore” theme and these can be seen below.