Adrenalin Sports Insurance
THE BRIEF
Adrenalin is a premier sports insurance company specializing in providing coverage for high-performance athletes engaged in high-risk sports. The brand aims to convey strength, reliability, and a deep understanding of the unique needs of extreme sports enthusiasts. The design should resonate with athletes who push their limits and seek comprehensive insurance solutions tailored to their adventurous lifestyles.
OBJECTIVES
- Develop a brand identity that reflects Adrenalin’s expertise and commitment to safeguarding high-performance athletes.
- Communicate trustworthiness, security, and reliability to potential customers.
- Capture the spirit of adventure and adrenaline associated with extreme sports.
- Establish a memorable and versatile visual identity that can be applied across various marketing channels and materials.
Brand Mark
The final design for the brand mark was formed from the letter “A” of the company name: “Adrenalin”.
I used tear shapes to represent the molecules of sweat formed when performing high octane sports.
Brand Guidelines
This document is designed to ensure consistency and coherence across all communications, maintaining the integrity and strength of the Adrenalin brand. I included a snippet of the guidelines document below.
Stationery
Introducing the electrifying stationery suite meticulously crafted for Adrenalin Insurance. Designed to embody the pulse-pounding energy of the insurance industry, each element exudes confidence and professionalism. From business cards that leave a lasting impression to letterheads that command attention, every detail speaks to Adrenalin’s commitment to excellence. The sleek and modern design aesthetic reflects the company’s forward-thinking approach, while subtle hints of adrenaline-infused elements add a unique flair. With this stationery suite, Adrenalin Insurance stands out as a beacon of reliability and innovation in the competitive landscape.
T-Shirt Designs
Creating t-shirt designs for Adrenalin, the sports insurance company, was a blend of creativity and brand essence. By tapping into the thrill of sports, each design encapsulates adventure and protection. I brainstormed themes resonating with athletes and enthusiasts, translating them into bold graphics with vibrant colors. Integrating Adrenalin’s logo and branding elements ensured brand recognition. Attention to detail in materials and printing techniques ensures these designs are not just visually appealing but also embody Adrenalin’s commitment to safeguarding sporting experiences.
Website
Experience the rush of Adrenalin Insurance’s new website design. Dynamic and intuitive, this creation seamlessly guides users through their insurance journey with ease. From sleek navigation to vibrant visuals, every element reflects Adrenalin’s commitment to innovation and reliability. Explore personalized insurance solutions tailored to the client’s needs, all within a captivating digital space.
Web Banners
Dive into the pulse-pounding world of insurance with Adrenalin Insurance’s electrifying Instagram banners. I designed a captivating series that embodies the energy and innovation of our services. Each banner is visual enticing, showcasing the commitment to excellence and reliability. From adrenaline-fueled graphics to compelling messaging, these banners captivate audiences and drive engagement.
Animations
I created two animations; a logo sting and an event opener. These can be seen below.
Deliverables
Stationary
Brochures
Key Visuals
Branding
Brand Guidelines
Animation
Skills Used
Art Direction
Graphic Design
Compositing & Retouching
UI/UX
Motion Graphics
Deployment
Website
Web Banners
Internal Communications
Events
Software Used
Illustrator
Photoshop
After Effects
My Role
Strategy
Art Direction
Graphic Design
Branding
Animation