Adidas
Art In Motion
Adidas is a German multinational corporation, founded and headquartered in Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
The brief was to create a series of key visuals that demonstrate; creativity, technology and innovation. The images needed to depict a character engaged in athletic activity and artistic motion.
Art In Motion is a brand awareness campaign launched by Adidas to promote the technical achievements of their sports wear products.
I assimilated all of these ideas as a futuristic android character engaged in various activities and actions. The visuals were tied together with famous quotes from famous artists throughout the ages.
