Peacocks
Founded in 2023, Peacocks is a cocktail bar created to offer a bold, immersive take on luxury nightlife. Designed as a destination for those who appreciate both elegance and edge, Peacocks blends classic cocktail craftsmanship with a vibrant, contemporary atmosphere. The bar’s purpose is to deliver unforgettable evenings through expertly curated drinks, theatrical presentation, and a strong sense of style. With a focus on quality, creativity, and experience, Peacocks aims to stand apart from traditional cocktail venues. Every detail—from the ambience to the service—is crafted to surprise, delight, and create lasting memories for a discerning, style-conscious crowd.
The Brief
The brief was to create a luxurious and distinctive brand identity for Peacocks, a high-end cocktail bar with a flair for elegance and vintage sophistication. The branding needed to evoke opulence, allure, and exclusivity, appealing to a refined, style-conscious audience. It had to reflect both the bar’s upscale atmosphere and its unique personality, ensuring it stood out in a competitive hospitality market. The visual identity would need to resonate across physical and digital touchpoints, from signage and menus to social media and promotional materials. Attention to detail, consistency, and a strong emotional impact were essential to capture the brand’s essence.
The Solution
The creative solution for Peacocks centered on capturing its bold, luxurious personality through a visually striking and cohesive brand identity. An elegant serif font was chosen to convey sophistication with flair, while a vivid palette of bright blue and pink injected energy and modernity. A stylized peacock emblem served as the brand’s icon—symbolizing beauty, pride, and individuality. The branding was applied across menus, signage, uniforms, and digital assets, creating a seamless visual experience. Every element was designed to reflect the bar’s theatrical spirit and high-end appeal, ensuring Peacocks stood out as a vibrant, unforgettable destination in the cocktail scene.
Brand Avatar
The peacock is the perfect brand avatar—bold, elegant, and unapologetically expressive. With its dazzling feathers and graceful presence, it embodies confidence, charm, and allure. A symbol of beauty and celebration, the peacock invites guests to stand out, indulge boldly, and embrace every moment with style, spirit, and a wink.
An absolute visionary—captured our brand perfectly. The design is bold, beautiful, and unforgettable. We've never looked so good. Guests mention it daily. Truly exceptional work!
CELESTE MONROE - OWNER | PEACOCKS
Deliverables
Deliverables included a full stationery pack, eye-catching posters, custom apron design, and a suite of luxe menus. Each element showcased the brand’s bold elegance, using vivid colours, elegant script, and the signature peacock emblem. Additional assets included social media templates, signage, and coasters, creating a seamless, immersive brand experience.
Social Media
I created the social media assets for Peacocks by blending bold visuals with a touch of theatrical elegance. Using the brand’s vivid colour palette, elegant script typography, and peacock emblem, I designed templates, animations, and curated content that captured the bar’s luxurious, playful spirit—ensuring consistency, engagement, and visual impact across platforms.
Output
Logo Design
Stationary Pack
Social Media Pack
Poster Designs
Menu Design
My Role
Art Director
Graphic Designer
Technical Artist
Deployed
Website
Mobile App
In Venue
Social Media
Skills
Midjourney
Compositing
Graphic Design
Brand Design
Software
Photoshop
Illustrator
Midjourney
Duration
3 weeks
