Paris Olympics 2024

The Olympics is a global multi-sport event held every four years, bringing together athletes from around the world to compete in various sports. Inspired by the ancient Olympic Games of Greece, the modern Olympics was founded by Frenchman Pierre de Coubertin in 1896, with the first Games held in Athens. Key moments in Olympic history include Jesse Owens' four gold medals in 1936 Berlin, the 1968 Black Power salute, and the historic debut of the Paralympics in 1960. The Games promote unity, peace, and excellence through sport, with both Summer and Winter Olympics showcasing diverse athletic achievements and cultural exchange.

Project

Social Media

The Brief

The Paris 2024 Olympics Advertising Campaign aims to create a vibrant, engaging, and inclusive digital presence through social media platforms while simultaneously maximizing the impact of traditional poster displays. The campaign will capitalize on the global enthusiasm surrounding the Olympics, emphasizing the thrill of athletic achievement, the rich cultural backdrop of Paris, and the unifying spirit of the Games.

The Solution

The Paris 2024 Olympics campaign will use Instagram and Pinterest to share athletes’ journeys, behind-the-scenes moments, and iconic Paris scenes, while TikTok videos target younger audiences. A countdown series on Twitter, Facebook, and Instagram Stories will build anticipation with updates, trivia, and visuals. Collaborations with sports influencers and travel bloggers will drive organic excitement and promote ticket sales. Hashtag campaigns will encourage user-generated content, with the best posts featured across official social channels and posters.