Brooks

World's Safest Helmet

The Brief

Design a highly imaginative, futuristic helmet to serve as the centerpiece for Brooks Rehabilitation’s upcoming PR campaign, “The Safest Helmet in the World.” The design should be visually striking, futuristic, and over-the-top, incorporating innovative materials and cutting-edge, albeit unrealistic, technologies to emphasize that no helmet can guarantee 100% protection.

Key features to highlight include a digital visor interface, air puffs that match impact speeds, a multi-layered structure with materials like titanium, a 360-degree camera, and AI-driven safety features.

Concept Sketches

The concept sketch process for this project began with brainstorming visual elements, translating the campaign’s themes into initial rough drafts. Multiple iterations were created, exploring various futuristic helmet designs that emphasize bold, over-the-top features. One of the designs that was not used is shown below.

3D Modelling

The 3D modeling process started with a block-out in ZBrush, where the basic helmet shape and proportions are established. This rough model is then refined in Plasticity, focusing on adding intricate details and refining the futuristic design elements. The software helps develop clean, high-quality surfaces and advanced features.

Materials

The final model was rendered in 3DS max using Vray. In the V-Ray render, a glossy car paint material adds vibrant color with reflective properties, giving the helmet a sleek, polished finish. Anodized aluminum provides a smooth, matte metal surface with enhanced durability, while brushed metal introduces a textured, directional finish, giving a modern industrial feel to key helmet components.

Helmet Technology

The helmet incorporates advanced technology, starting with a visor featuring an integrated Heads-Up Display (HUD) that streams essential data like weather updates, calls, messages, and 360-degree camera feeds. Its Air Cushion Restraint System (ACRS) deploys protective air bags upon impact. A communications receiver enables connectivity via mobile, Bluetooth, Wi-Fi, GPS, and more. Fusion Energy Solar Panels provide power even in low light. Additional features include a spine protector extender, retractable diamond face shield, emergency beacon, powerful external microphone, and fiber optic power cables. The helmet’s structure is reinforced with graphene casing and rainbow anodized steel plating.

  1. Visor containing Integrated HUD
  2. ACRS (Air Cushion Restraint System)
  3. Communications Receiver
  4. Fusion Energy Solar Panels
  5. Audio Receiver
  6. Exterior Front Light
  7. External Speaker
  1. Rear Camera
  2. Emergency Beacon
  3. Onboard CPU
  4. Side Cameras
  5. Retractable Telescope
  6. Spine Shield Protector
  7. Fibre Optic Cables

Key Visuals

The final 3D rendered key visuals showcase the helmet’s sleek futuristic design, highlighting the HUD visor, advanced materials, and integrated technologies like the air cushion system and 360-degree cameras. The renders emphasize a high-tech, bold aesthetic, with intricate detailing on components like the graphene casing and rainbow anodized steel plating, creating visual impact.

Interior

The helmet’s interior features a user-friendly HUD that seamlessly integrates with the wearer’s field of vision, displaying critical information like navigation, calls, and environmental data. Custom-fit padding enhances comfort and support, while the advanced air cushion system ensures safety. The layout is designed for optimal functionality and accessibility.

Deliverables

Key Visuals
3D Model

My Role

Art Director
Graphic Designer
3D Modeller

Deployment

Social Media
Print

Skills Used

Art Direction
Graphic Design
Compositing & Retouching
Motion Design
3D Modelling

Software Used

ZBrush
3DS Max
VRay
Plasticity
Photoshop
After Effects

Duration

5 Weeks