Collective Theory
Collective Theory Studios is a creative technology company founded in 2012, dedicated to crafting immersive digital experiences across film, apps, and virtual reality. With a mission to merge creativity and innovation, the studio develops interactive entertainment and storytelling platforms that push the boundaries of technology and imagination. Their remit spans concept development, design, and full production for cutting-edge projects, blending artistic vision with technical precision. Known for their collaborative approach, Collective Theory Studios transforms bold ideas into engaging, world-class digital experiences that captivate audiences and redefine interactive storytelling.
The Brief
The brief was to design the official logo and key visual for “Limitless: Rise of the Kinetic”, a VR sci-fi/action game set for exclusive release on Steam. The project required developing a bold, cinematic identity that captured the game’s energy, tone, and futuristic atmosphere. My role was to create a distinctive logo that reflected the game’s kinetic theme and integrate it seamlessly into a compelling key visual. This visual would serve as the foundation for all marketing and communication touchpoints on Steam, with the flexibility to extend across future external platforms and promotional materials.
The Solution
The solution was to design a logo and key visual that embodied the game’s sleek sci-fi aesthetic, dark mystery, and intense action. I chose a thin, minimalist sans-serif font with a futuristic edge, customizing the letterforms to create a distinctive identity. The logo mark merged a stylized infinity symbol with a human DNA helix, symbolizing limitless potential and evolution. For the key visual, I captured the game’s kinetic energy through a dramatic scene featuring suspended objects and a central character unleashing telekinetic power in a moment of high tension and impact.
Research
The client shared a selection of reference materials, including examples of game artwork and posters they admired. They clearly outlined which visual elements, tones, and compositions aligned with their creative vision, as well as those that would not suit the project’s direction. These curated references are shown above for context and inspiration.
Logo Concepts
A broad range of logo concepts were developed before finalizing the design direction. Various font styles—both thick and thin—were tested alongside multiple symbolic marks. Early explorations included themes featuring a character’s helmet, an eye, a hand, and dynamic arrows, each aiming to convey movement and kinetic energy. After thorough refinement, these concepts were ultimately discarded in favor of a cleaner, more cohesive solution. The initial explorations can be viewed below as part of the creative development process.
Final Logo
The final logo featured a refined, thin-lined futuristic font, carefully customized to create a distinctive and memorable identity for the game. Each letterform was subtly modified to enhance the sense of motion and technological sophistication. The accompanying logo mark incorporated a stylized DNA helix, symbolizing evolution, transformation, and limitless human potential—core themes within the game’s narrative. Together, the typography and symbol established a cohesive visual language that perfectly captured the tone and energy of “Limitless: Rise of the Kinetic.”
Typography
A bespoke typeface was developed specifically for this project, shown below. Designed to complement the game’s futuristic and kinetic aesthetic, the custom font features clean, geometric lines and precise spacing. Its minimalist structure conveys modernity and motion, aligning perfectly with the visual identity and overall tone of “Limitless: Rise of the Kinetic.”
Key Visual
The key visual captures the essence of “Limitless: Rise of the Kinetic” through a dynamic, high-energy composition. It depicts telekinetic power in action—objects suspended mid-air, glowing light effects, and a figure caught in a moment of impact. The scene’s neon palette and cinematic lighting reinforce the game’s futuristic sci-fi atmosphere.
Steam Banners
The final Steam Banners are shown below.
Output
Key Visuals
Logo Design
Type Face Design
Banner Design
My Role
Art Director
Graphic Designer
Technical Artist
Deployed
Website
Steam
Skills
3D Modelling
3D Texturing
UVW Mapping
Lighting
Rendering
Compositing
Drawing
Software
3DS Max
Vray
Daz 3D
Photoshop
Illustrator
Duration
6 weeks
