Ryse

Ryse Energy is a global leader in decentralized renewable energy systems, specializing in small wind turbines, solar PV, and hybrid solutions. With over 180,000 installations across all seven continents, the company addresses energy poverty, supports commercial sustainability, and replaces fossil fuels in remote areas. Founded by Alistair Munro, Ryse Energy has manufacturing facilities in the UK and Spain, and sales offices worldwide, including the USA, UAE, and India. In 2023, it secured $15 million in growth funding led by RWE Energy Transition Investments to expand into new markets like North America and Africa, and to enhance its energy-as-a-service offerings.

Project

Advertising, Branding

The Brief

I was tasked with creating a bold, future-facing brand for Ryse Energy, a global leader in decentralized renewable energy. The brand needed to reflect Ryse’s pioneering role in small wind, solar, and hybrid systems, while clearly conveying its mission to combat energy poverty and replace fossil fuels in remote and off-grid areas. With operations spanning all continents and rapid expansion into new markets, the brand had to resonate globally while staying rooted in sustainability, innovation, and impact. I crafted a visual identity, tone of voice, and digital presence to position Ryse as both a trusted provider and a visionary force.

The Solution

I developed a dynamic brand identity that positioned Ryse Energy as a bold innovator in decentralized renewable power. I designed a clean, modern logo to symbolize movement and transformation, and chose a color palette inspired by natural elements to reinforce sustainability. I crafted a tone of voice that was confident yet accessible, focusing on empowerment, impact, and global reach. I created a modular visual system to work across markets and platforms, supported by messaging pillars that highlighted Ryse’s technological leadership and humanitarian mission. The website and collateral brought the brand to life, helping Ryse grow its presence and influence worldwide.

Deliverables

I created a comprehensive suite of brand deliverables for Ryse Energy, including detailed brand guidelines, a cohesive stationery pack, striking vehicle livery, and bold poster designs. Each element reinforced the brand’s global presence, clean energy mission, and scalable identity, ensuring consistency across every touchpoint, from print to real-world applications.

Brand Guidelines

I developed the Ryse Energy Brand Guidelines to ensure consistency across all communications. The document outlined logo usage, color palettes, typography, photography style, tone of voice, and application examples. It served as a clear, practical tool for internal teams and partners to express the brand with clarity, strength, and cohesion.