Lotlinx
Founded in 2012 and headquartered in Peterborough, New Hampshire, Lotlinx is a leading automotive technology company specializing in VIN-specific inventory management solutions. By leveraging artificial intelligence and machine learning, Lotlinx enables dealerships to optimize vehicle marketing, reduce inventory risk, and accelerate sales cycles. Its platform provides real-time insights into consumer demand and market dynamics, helping dealers sell vehicles 7–10 days faster and increase per-vehicle profitability. Trusted by thousands of dealerships, Lotlinx continues to transform automotive retail through data-driven precision.
The Brief
This project was subcontracted to me by a London-based B2B agency. My role was to bring the agency’s creative concepts to life through impactful visualizations. The core insight they aimed to communicate for their client, Lotlinx, was that the data delivered via Lexica is more than just a sales tool—it’s a smart insights platform that empowers dealerships to sell more effectively. I developed key visuals designed for use across digital channels, event presentations, and various product literature to support this message.
The Solution
The key visual I created featured a sleek new interface for the Lexica app, designed with Apple-like simplicity and clarity. Screens and data elements burst energetically from the center of the phone, emphasizing the app’s dynamic capabilities. To anchor the concept with a human element, we showed the device being held by the confident hands of the end user. Set against a slick black background, the visual contrast highlighted the power and brightness of the data, symbolizing actionable insight and user empowerment.
Key Visuals
Displayed below are the two final key visuals created for the campaign—one in portrait orientation and the other in landscape. Each was carefully designed to be versatile across a variety of formats, ensuring consistent visual impact whether used on digital platforms, event displays, or printed product literature.
Ross produced some fabulous work for us - exactly what we wanted and the client was delighted with the end result.
CHRIS TONGEMAN - ECD | THE CROC
Deliverables
Deliverables for this project included a suite of visual assets tailored for both digital and offline touchpoints. The key visuals were designed for use across the client’s website—serving as a central hub for product demos and lead generation—and adapted for content marketing efforts such as white papers and webinars. Assets were also optimized for social media platforms like LinkedIn, as well as online advertising. Additionally, the visuals supported event materials for trade shows, sales presentations, and in-person meetings.
Output
Key Visuals
Mockups
My Role
Graphic Designer
Deployed
Website
Mobile App
Event
Social Media
Skills
Compositing
Graphic Design
Software
3DS Max
V-Ray
After Effects
Photoshop
Illustrator
Duration
1 week
