Adidas

Adidas is a renowned German corporation specializing in athletic apparel, footwear, and accessories, with its headquarters in Herzogenaurach, Bavaria, Germany. As the largest sportswear manufacturer in Europe and the second largest globally after Nike, Adidas has built a strong reputation for innovation, performance, and quality. The brand is deeply rooted in a passion for sport and is dedicated to supporting athletes at every level—from beginners to professionals. Through cutting-edge design and advanced technology, Adidas continually pushes the boundaries of athletic performance. Its global influence and commitment to excellence make it a trusted name in the sporting goods industry worldwide.

Project

3D, Advertising, Events

The Brief

Create a key visual for Adidas’ upcoming event, “Art In Motion”—a celebration of the intersection between sport, technology, and creativity. The design should feel dynamic, modern, and bold, capturing the energy of movement and innovation. Incorporate Adidas branding, event details, and booking info via EVNTPlana. The key visual must stand out in a crowded space and inspire curiosity and excitement. Visuals should reflect both high-performance sports culture and cutting-edge artistic expression.

The Solution

To bring the creative brief to life, I developed a series of key visuals that seamlessly blend creativity, technology, and innovation. These visuals center around a futuristic android character, symbolizing the fusion of human expression and advanced performance. The android is depicted in dynamic motion, engaging in a variety of athletic and artistic actions. Each visual is paired with a timeless quote from a renowned artist, reinforcing the theme and connecting past artistic vision with the future of sport.

Research

Visual references from films like Alita: Battle Angel provided early inspiration, helping to define the character’s futuristic aesthetic. The mood board imagery further clarified the creative direction, giving the client a strong sense of the intended style and tone. Alongside these references, I included preliminary sketches to explore character poses and ensure they would integrate effectively into the final key visuals.

Character Development

The 3D development of the character began in 3DS Max, where the base mesh was modeled for clean topology and pose flexibility. I then brought the mesh into ZBrush to sculpt fine anatomical details and futuristic features, enhancing realism and personality. Texturing was completed in Substance Painter, where I layered materials, added wear and surface detail, and created a dynamic, high-tech finish. This pipeline ensured a visually compelling character optimized for both still and motion visuals.

Beautiful & stunning work. Beyond our expectations.

SUE YOUNG - MARKETING DIRECTOR | ADIDAS

Deliverables

The artwork was designed with versatility in mind, ensuring it could be seamlessly adapted across a wide range of formats and platforms. From compact digital UI elements and social media assets to large-format prints such as posters, banners, and on-site installations, the visuals needed to maintain clarity, impact, and consistency at every scale. This required careful attention to composition, resolution, and detail, allowing the artwork to perform effectively whether viewed on a mobile screen or in a physical event space.